‘Egg on my Face’: Right-Wing Accounts Under Fire After Explosive Exposé Catches Them Shilling for Soda Companies – MAGA Calls Foul
In a groundbreaking investigation, details have emerged about a sophisticated social media manipulation campaign targeting welfare benefit discussions that was peddled by various right-wing accounts on X.
On-the-ground reporter Nick Sortor broke the story, dubbing the revelations a “dirty tactic” that shed light on the intricate ways special interest groups attempt to shape public perception through strategic online messaging.
🚨🧵 EXPOSED: “INFLUENCEABLE” — The company cutting Big Checks to “influencers” on behalf of Big Soda
Over the past 48 hours, several large supposedly MAGA-aligned “influencers” posted almost identical talking points fed to them, convincing you MAHA was out of line for not… pic.twitter.com/PpPwH9lHGe
— Nick Sortor (@nicksortor) March 22, 2025
Influenceable is “the company cutting Big Checks to ‘influencers’ on behalf of Big Soda,” according to Sorter. It works with lobbying firms including American Beverage and Cart Choice.
The company allegedly offered social media influencers $1,000 per post to oppose restrictions on sugary drink purchases through welfare benefits.
Not the Bee’s Joel Abbott outlined that these firms, reportedly funded by beverage giants Coca-Cola and PepsiCo, strategically deploy social media personalities to promote specific political agendas.
Sorter reported, “These influencers were given a couple templates to use by Influenceable, with one of those templates SPECIFICALLY telling them to mention Trump’s Diet Coke habit.”
Influencers were texted by Influenceable telling them to “help push back against government overreach,” and told they’d be paid between several hundred and even $1,000+ for EACH POST, attempting to turn MAGA folks against RFK Jr and MAHA pic.twitter.com/FRQXfiWhA9
— Nick Sortor (@nicksortor) March 22, 2025
Sorter explained in a subsequent tweet that Influenceable does this kind of social media manipulation “a LOT,” noting the organization has pushed “sketchy leftist aligned ads in the past.”
“They’ll also pay people to routinely push candidates and movies too,” he added.
Sorter said in a different post, “Wanna get paid to shill for people you know nothing about? Influenceable is the perfect fit for you,”
The way Influenceable operates is simple: they develop comfy relationships with lobbying firms (@AmeriBev and @CartChoice are potentially some examples) who are funded handsomely by massive corporations, such as Coca-Cola and PepsiCo
They also develop relationships with… pic.twitter.com/RWzPQWG4r9
— Nick Sortor (@nicksortor) March 22, 2025
There was another template too, specifically pushing a CPAC link calling this a “War on Soda”
This link was included in the outline provided by Influenceable. pic.twitter.com/X2UAXCcirN
— Nick Sortor (@nicksortor) March 22, 2025
Prominent online personalities were caught in the crosshairs of this marketing strategy.
Ian Miles Cheong, a Malaysian gamer who reports on American political discourse, for example, was highlighted by both Abbott and Sorter as an example of an influencer who frequently reposts content for financial gain.
The anonymous account known as Not Jerome Powell defended itself after Sorter’s report, arguing that the campaign “was strictly about government overreach.”
Not Jerome Powell doubled down then deleted his reply: pic.twitter.com/T8ei931f0M
— Isaac (@HardCounte) March 23, 2025
Eric Daugherty, a journalist with Florida’s Voice, was noted for previously acknowledging payments from industry lobbyists.
Following Sorter’s bombshell report, Daugherty said, “Yeah, that was dumb of me. Massive egg on my face. In all seriousness, it won’t happen again.”
Someone, outraged by Daugherty’s decision, responded, “Kinda lost the trust of all of your supporters. Glad you owned it, but what prevents you from doing this again if you think you can get away with it, like this last time?”
Kinda lost the trust of all of your supporters.
Glad you owned it, but what prevents you from doing this again if you think you can get away with it, like this last time?
— DJ Freedom Rockets (@DJFreedomRocket) March 23, 2025
Sorter’s investigation emphasized the importance of critically examining online content and understanding the potential financial motivations behind social media messaging, as was seemingly the case with Riley Gaines who was also contacted.
“They offered to pay me to post..a big fat heck no,” she said on X, to which Robert F. Kennedy Jr. replied, “thank you for your integrity, Riley.”
thank you for your integrity, Riley. it’s troubling that some companies now think they have a right to demand taxpayer money to poison our children.
— Robert F. Kennedy Jr (@RobertKennedyJr) March 23, 2025
The Secretary of Health and Human Services (HHS) continued, “it’s troubling that some companies now think they have a right to demand taxpayer money to poison our children.”
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