CNN Journalists Blame Low Ratings on Not Being Tougher on Trump
CNN’s ratings have plunged to record lows, sparking concern within the network about its direction and future. Insiders claim that one key factor in the downturn is the network’s decision to soften its approach to President-elect Donald Trump, a shift that has alienated viewers and failed to attract a broader audience.
In an anonymous report to The Washington Post, CNN journalists revealed that many within the network felt its coverage of Trump during the 2024 election cycle was insufficiently critical. The decision to hold a town hall with Trump in May 2023, along with the network’s reluctance to fact-check him during a key debate, upset both staff and viewers, per the Daily Mail.
“It is widely felt at CNN that we didn’t meet the mark,” one insider said of the network’s handling of the election, adding, “I think a lot of it can be explained by the viewers making a decision that they just don’t like what we’re doing. The viewers are pretty smart.”
Despite claims from CNN executives that the network remains a leader among news outlets, ratings have continued to fall. The daily audience among the coveted 24-54 demographic dropped by 1 percent from last year, from 94,000 to 92,000 viewers, according to Mediaite. The network now accounts for just 11 percent of prime-time cable news viewers, marking a significant dip. Since Trump’s presidential victory, CNN’s prime-time viewership has plummeted by 52 percent.
Leadership changes have also added to CNN’s turmoil. Former CEO Chris Licht, tasked with broadening the network’s appeal to both sides of the political spectrum, was dismissed after a brief and controversial tenure. His replacement, Mark Thompson, the former co-chief of The New York Times, has promised a more balanced approach, which some believe could ease tensions with conservative viewers.
However, others within the network worry about the loss of its left-wing voice. Veteran anchor Chris Wallace, for example, left amid plummeting ratings and political journalist John Harwood was reportedly let go after calling Trump a “dishonest demagogue.”
The network’s struggles aren’t limited to its prime-time performance. While CNN’s digital platform and TV viewership are down across the industry, the network’s revenue and influence continue to be tied to traditional TV ratings, where competition is fierce.
Former political journalist Chris Cilizza highlighted the challenge CNN faces in a crowded media landscape. Despite the launch of a $3.99 subscription service for online content, CNN is playing catch-up in a market where many competitors have already established profitable models.
Cilizza pointed out that CNN’s brand is built on breaking news, and while this is a strong journalistic asset, it doesn’t always translate into financial success.
“What’s hard for me is: What is CNN known for? CNN is known for breaking news,” said Cilizza. “People turn it on when something big happens. And I think that’s a really good brand journalistically, but I just don’t know how you make money off it.”
Ratings, according to industry insiders, are essential for CNN’s survival, as they control the network’s financial success and influence.
“Ratings control everything,” a former senior producer explained. “It controls the money, it controls the influence, and it’s a huge morale issue.”
Despite the downward trend, CNN released a statement last week highlighting that it remains the fourth most-watched daytime cable network, with an average of 493,000 total viewers. Additionally, the network reported a 20 percent increase in its prime-time audience compared to 2023, offering a glimmer of hope amid the challenges.
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